Free-to-Play Monetization and Targeting "Whales"
PocketGamerbiz · Talk · YouTube title: Let’s go whaling: Tricks for monetising mobile game players with free-to-play
Why it's here
HN mostly cites it critically, as an insider's blunt playbook for psychologically exploiting players in F2P and loot box games.
What it covers
A 2016 conference talk by a mobile game CEO on the tricks of free-to-play monetization, including player profiles and how to target high-spending whales.