Cambridge Analytica's 2016 Pitch for Psychographic Targeting
Concordia · Talk · YouTube title: The Power of Big Data and Psychographics | 2016 Concordia Annual Summit
Why it's here
HN points to it as the company's own pitch, used in debates about data-driven manipulation and extrapolated to today's AI.
What it covers
Alexander Nix of Cambridge Analytica presents at the 2016 Concordia Summit on using big data, psychographic profiling and behavioral microtargeting in elections.