Alexander Nix on Big Data and Political Campaign Targeting

OMR · Talk · 30 min · 2017 · YouTube title: Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

Why it's here

HN cites it, often critically, as Nix openly describing data-driven manipulation and targeting methods.

What it covers

Cambridge Analytica CEO Alexander Nix keynotes the OMR 2017 marketing festival on big data and personality-based targeting in political campaigns. It was given before the company's scandal broke.