Ikea Lamp Commercial Directed by Spike Jonze

cheedogg · 1 min · 2007 · YouTube title: Ikea "Lamp" Commercial - Hi Res

Why it's here

Used as the classic example of how easily humans anthropomorphize objects, brought up in AI and advertising threads.

What it covers

A Spike Jonze-directed Ikea commercial in which a discarded lamp is treated sympathetically, until a twist undercuts the sentiment. It is a short, well-known piece of advertising.