IKEA's “Bookbook” Parody of Apple Product Launches

IKEA Singapore · Comedy · 2 min · 2014 · YouTube title: Experience the power of a bookbook™

Why it's here

HN brings it up as a favorite Apple parody, mostly as a joke when books or Apple design come up.

What it covers

An IKEA Singapore ad parodying Apple product launches by presenting the 2015 catalogue as a revolutionary 'bookbook' device. It is a short, tongue-in-cheek spoof of Apple-style marketing.