Enterprise SaaS Sales: Y Combinator Startup School

Y Combinator · Lecture · YouTube title: Enterprise Sales | Startup School

Why it's here

Recommended as a compact, practical summary of enterprise SaaS sales for technical founders.

What it covers

Y Combinator partner Pete Koomen, who led Optimizely to $100M ARR, walks through the enterprise sales funnel. Chapters cover prospecting, outreach, qualification, pricing, closing, procurement and implementation.