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Jobs to Be Done: Understanding the Job

Edward Capaldi · Lecture · YouTube title: Understanding the Job
Why it's here

Cited as the short, famous introduction to Jobs To Be Done and competition framing.

What it covers

Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.