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Steve Jobs on Customer Experience at WWDC 1997

Jonathan Field · Talk · 5 min · 2016 · YouTube title: Steve Jobs Insult Response - Highest Quality
Why it's here

Quoted constantly as the canonical statement of product-first thinking over technology-first thinking, and as a model of handling a heckler.

What it covers

A clean-audio clip from Apple's 1997 WWDC where Steve Jobs answers a hostile question from a developer about OpenDoc. He argues you must start with the customer experience and work backwards to the technology.