UK Road Safety Ad: An Unbelted Passenger Kills His Mother

Car Keys UK · 1 min · 2009 · YouTube title: Julie knew her killer - seatbelt road safety advert

Why it's here

HN cites it as an example of fear-based public safety messaging that sticks in memory.

What it covers

A one-minute UK road safety advert showing a family car crash in which an unbelted rear passenger kills his mother in a head-on collision. It is a notoriously graphic public information film.