PlayStation Video Shows Sharing a Game by Handing Over the Disc

HN cites it as a famously effective piece of marketing and as Sony's clearest public stance on used games versus Microsoft's.

A short, deadpan Sony instructional video from E3 2013 showing how to 'share' a PS4 game by physically handing the disc to a friend. It was Sony's jab at Microsoft's planned restrictions on used games and game sharing for the Xbox One.