Marketing Haskell to Mainstream Programmers

Commenters point to it as a clear take on why functional languages stall outside niches, and its lessons are seen as applying to any technology trying to go mainstream.

Gabriella Gonzalez argues that developers misunderstand marketing as deception or hype, and applies the technology-adoption ideas of Crossing the Chasm to Haskell. She looks at what keeps Haskell from reaching mainstream programmers and what a community can do about it.