Steve Jobs: Apple Is Fundamentally a Software Company

Mike Cane · Interview · 1 min · 2011 · YouTube title: Steve Jobs - Apple Is Software

Why it's here

Quoted whenever someone needs Jobs's own words that Apple sees itself as a software company.

What it covers

A one-minute clip from the All Things D conference in which Steve Jobs says Apple is fundamentally a software company, with iPod, Mac and iPhone all being software. He says the hardware is where the money is but the value is in the software.