How a Fake Restaurant Became #1 on TripAdvisor

VICE · Documentary · 18 min · 2018 · YouTube title: How to Become TripAdvisor’s #1 Fake Restaurant

Why it's here

Cited as the canonical example of fake reviews and gamed rating platforms.

What it covers

VICE's Oobah Butler spends eight months using fake reviews to push a nonexistent restaurant, The Shed at Dulwich, to number one on TripAdvisor in London. The short documentary shows how easily review systems can be gamed.