Amazon's Working Backwards process: PR-FAQ before building

AWS Events · Talk · 17 min · 2021 · YouTube title: AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation

Why it's here

HN cites it as the primary source for Amazon's Working Backwards method whenever product-definition approaches come up.

What it covers

An AWS re:Invent session explaining Amazon's Working Backwards process, where teams start from customer needs and write a press release and FAQ (PR-FAQ) before building. It covers the five customer questions that frame the process.