Hyper-Reality: A Future of Augmented Reality and Advertising

HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.

Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.