Barry Schwartz on Why Too Much Choice Causes Dissatisfaction
TED · Talk · 20 min · 2007 · YouTube title: The paradox of choice | Barry Schwartz | TED
Why it's here
HN recommends it as the standard talk on how too many options lead to paralysis and second-guessing.
What it covers
Psychologist Barry Schwartz argues in this TED talk that abundant choice makes people more paralyzed and dissatisfied rather than freer and happier.