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Barry Schwartz on Why Too Much Choice Causes Dissatisfaction

TED · Talk · 20 min · 2007 · YouTube title: The paradox of choice | Barry Schwartz | TED
Why it's here

HN recommends it as the standard talk on how too many options lead to paralysis and second-guessing.

What it covers

Psychologist Barry Schwartz argues in this TED talk that abundant choice makes people more paralyzed and dissatisfied rather than freer and happier.