Why Clickbait Titles and Thumbnails Work
Veritasium · Commentary · YouTube title: Clickbait is Unreasonably Effective
Why it's here
HN cites it whenever YouTube titles and thumbnails come up, both to defend creators and to criticize the drift toward clickbait.
What it covers
Veritasium explains why clickbait titles and thumbnails work, how he tests them, and why educational creators feel pushed to use them. He classifies types of clickbait and discusses the trade-offs.