AT&T's 1993 “You Will” Technology Ads
Anthony Kalamut (Southside AdGuy) · Commentary · 3 min · 2021 · YouTube title: AT&T - 1993 "You Will" Ad Campaign
Why it's here
Cited as a prescient example of predicting the future, though AT&T did not deliver it.
What it covers
A look at AT&T's 1993 You Will ad campaign, which showed technologies such as video calls and telemedicine that were then under development. It explains the story behind ads that anticipated much of today's technology.