Sony Announces the PlayStation's $299 Price at E3 1995

SoldierMWS · News · 1 min · 2013 · YouTube title: Sony PlayStation: The Price Heard Around the World - "299" - (E3 1995 Keynote)

Why it's here

Cited as shorthand for one of the most effective moments in console marketing and for how a price announcement can sink a rival.

What it covers

A one-minute clip of Sony's keynote at E3 1995, where Steve Race takes the stage, announces the PlayStation's $299 price and leaves. It followed Sega's Saturn announcement at a higher price.