John Oliver on Native Advertising

LastWeekTonight · Commentary · 11 min · 2014 · YouTube title: Native Advertising: Last Week Tonight with John Oliver (HBO)

Why it's here

Recommended as a funny, clear explanation of native advertising whenever sponsored content in media is discussed.

What it covers

A John Oliver Last Week Tonight segment on native advertising, showing how ads are disguised as editorial content in news media, including BuzzFeed and major newspapers.