▶

Liam: Apple’s iPhone Disassembly Robot

Apple · Demo · 1 min · 2016 · YouTube title: Liam – An Innovation Story
Why it's here

Cited in repair and recycling threads as Apple's showcase of its iPhone disassembly robot, and sometimes mocked as marketing for what is really shredding.

What it covers

A short Apple promotional video about Liam, a robot that disassembles old iPhones so their materials can be recovered. It frames the robot as part of Apple's product life cycle and recycling story.