Apple's 1984 Macintosh Super Bowl Commercial

Robert Cole (RobertKCole) · 1 min · 2010 · YouTube title: Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)

Why it's here

Cited as the standard example of a hugely effective emotional ad that sold a brand image rather than product details.

What it covers

The famous 1984 Apple Macintosh Super Bowl commercial, directed by Ridley Scott and based on Orwell's Nineteen Eighty-Four. It casts the Mac as a force freeing individuals from a Big Brother figure, widely read as aimed at IBM.